So who do you think are the winners and the losers (washers) when it comes to green business credentials?

According to a green washers and green winners survey, Marks and Spencer is considered to be the FTSE100 company with the most favourable green business credentials.

Tesco, on the other hand, was ranked as one of the top companies most likely to indulge in greenwashing.

These are just two of the findings in a survey by Chatsworth Communications, which polled 1,500 journalists, political groups and sustainability experts on the green credentials of the top 100 FTSE companies.

The clear message once again is that, if you’re going to lay claim to being a green business and promote a green image of your company with a green public relations campaign, you simply must follow this up with action.

If you don’t, you are likely to face great criticism and damage to your business reputation.

So don’t be a loser (I can say that word, unlike last week’s wannabe apprentice, Ian Stringer).

If you are going to ‘do’ green public relations, do it as a winner, not as a washer.

Add it!