Well I’m a little late in blogging about this one as it’s been a hectic week but trust me, I’m as dumbfounded now as I was at around 9:20pm last Wednesday when ‘Team Renaissance’ from The Apprentice announced their killer idea to take the greeting card industry by storm.

It might have occurred a week ago, but it’s as fresh in my memory as if it I’d just emerged from the relative sanctuary of the back of my sofa. It went something like this…

Right, we need to come up with a new greeting card occasion, develop some cracking designs and then persuade some top-notch retailers to stock our cards in their stores by the truckload.

Well one out of three ain’t bad. Unless, that is, you’ve declared on national television that you are the best business thing since sliced bread (or should that be caster sugar?).

Now honesty compels me to admit that the designs the team came up with were quite amusing.

But what, pray tell, were they thinking when they decided to spread the word about the ‘need to be green’ by running off a big pile of cards and then attempting to sell them to some of the biggest names in the industry with a strategy that seemed to revolve around little more than a vitriolic attack on their green credentials?

Not one of the super business savvy apprentice wannabes stopped to think about the blindingly obvious clash of generating a card-sending occasion to preach the environmental message.

Even when one of their own team members admitted to sending fewer cards in an attempt to be more environmentally friendly, they still didn’t twig.

And in the rush to chase the green pound, they forgot to ask one critical question. Who in the name of Sir Alan did they think would buy and send their cards?!

Anyway, greeting cards are soooo last week. I’ve just about managed to prise my curled-up toes from the carpet and feel ready for this week’s challenge.

And being thankful for small mercies, last week I got my very first peek up a Scotsman’s kilt.

Add it!