<?xml version="1.0" encoding="UTF-8"?><!-- generator="WordPress/2.5" -->
<rss version="0.92">
<channel>
	<title>The Carbon Neutral Copy Blog</title>
	<link>http://www.carbon-neutral-copy.co.uk/blog</link>
	<description>Just another WordPress weblog</description>
	<lastBuildDate>Fri, 17 Oct 2008 10:55:52 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	
	<item>
		<title>Are your business practices a green PR triumph or a disaster in the making?</title>
		<description><![CDATA[Starbucks found itself in hot water recently after The Sun discovered a policy in existence that flies in the face of the company’s claimed green credentials. 
 The newspaper revealed that in excess of 20 million litres of water are wasted by the global coffee giant every single day because it insists that staff leave [...]]]></description>
		<link>http://www.carbon-neutral-copy.co.uk/blog/index.php/green-public-relations/are-your-business-practices-a-green-pr-triumph-or-a-disaster-in-the-making</link>
			</item>
	<item>
		<title>Marketing your green business</title>
		<description><![CDATA[Socially and environmentally responsible business is great for the environment and can also be good for business.  
Genuine green businesses offering environmentally friendly products and services have huge potential for growth as more and more consumers make purchasing decisions based on environmental impact.
But in a world of increasing consumer cynicism and intolerance of green [...]]]></description>
		<link>http://www.carbon-neutral-copy.co.uk/blog/index.php/green-marketing/marketing-your-green-business</link>
			</item>
	<item>
		<title>What a triumph!  Supporting women and the environment</title>
		<description><![CDATA[Ladies, ladies.  When it comes to lingerie shopping, you can forget gel padding and multi-way straps – they’re soooo last year.   
On top of every twenty-first century woman’s list of bra must-haves in 2008 should be the ability to power an iPod.  
And thanks to the international lingerie brand, Triumph, it’s [...]]]></description>
		<link>http://www.carbon-neutral-copy.co.uk/blog/index.php/general-copywriting-blog/what-a-triumph-supporting-women-and-the-environment</link>
			</item>
	<item>
		<title>The accidental entrepreneur – beer bottles land Chinese farmer in hot water</title>
		<description><![CDATA[As Ma Yanjun drained the dregs of his sixty-sixth bottle of beer, there was probably nothing further from his mind than hitting the international headlines for what he chose to do with the collection of beer bottles that his taste for lager had accrued.
Ma Yanjun had a problem – a lack of hot water to [...]]]></description>
		<link>http://www.carbon-neutral-copy.co.uk/blog/index.php/general-copywriting-blog/the-accidental-entrepreneurbeer-bottles-land-chinese-farmer-in-hot-water</link>
			</item>
	<item>
		<title>Brand power: the Rocky Road to ice cream love</title>
		<description><![CDATA[ Who’d have thought that the strength of a brand and a few chocolate fishes could transform my dislike of ice cream into a full-blown, cool and creamy love affair?
Having spent an entire summer working in a path-lab testing ice cream for the bacteria that cause food poisoning, it’s fair to say that I went [...]]]></description>
		<link>http://www.carbon-neutral-copy.co.uk/blog/index.php/general-copywriting-blog/brand-power-the-rocky-road-to-ice-cream-love</link>
			</item>
	<item>
		<title>Save the planet, send a greeting card</title>
		<description><![CDATA[Well I’m a little late in blogging about this one as it’s been a hectic week but trust me, I’m as dumbfounded now as I was at around 9:20pm last Wednesday when ‘Team Renaissance’ from The Apprentice announced their killer idea to take the greeting card industry by storm.
 It might have occurred a week [...]]]></description>
		<link>http://www.carbon-neutral-copy.co.uk/blog/index.php/general-copywriting-blog/save-the-planet-send-a-greeting-card</link>
			</item>
	<item>
		<title>Monkey business - Greenpeace turns the tables on top PR agencies</title>
		<description><![CDATA[I’ve just been reading in PR Week how three big names in the PR industry this week became the ‘recipients’ of the kind of PR stunt they’re usually involved in planning and executing.
 Ogilvy, Lexis PR and JCPR were, I would imagine, slightly taken aback when an orang-utang dropped in to each of their London [...]]]></description>
		<link>http://www.carbon-neutral-copy.co.uk/blog/index.php/green-public-relations/monkey-businessgreenpeace-turns-the-tables-on-top-pr-agencies</link>
			</item>
	<item>
		<title>Farting cows – hot air or a real threat to the environment?</title>
		<description><![CDATA[Save the planet – become a vegetarian!
Well that’s according to Sir Paul McCartney anyway.
If Macca is to be believed, we need to become a nation (world?) of carrot-munchers in order to tackle climate change.
OK, so it’s slightly flippant of me to refer to vegetarianism as carrot-munching (I was, after all, one myself until the smell [...]]]></description>
		<link>http://www.carbon-neutral-copy.co.uk/blog/index.php/environment-blog/farting-cows-hot-air-or-a-real-threat-to-the-environment</link>
			</item>
	<item>
		<title>Mmmmm, beer - and it&#8217;s carbon neutral!</title>
		<description><![CDATA[Well it&#8217;s good news today for those of us who enjoy a drop of the brown stuff every now and again and are always on the lookout for environmentally friendly products.
Adnams brewery announced today that it has launched the UK&#8217;s first carbon neutral beer.  &#8216;East Green&#8217;, as it is called, apparently has less than [...]]]></description>
		<link>http://www.carbon-neutral-copy.co.uk/blog/index.php/general-copywriting-blog/mmmmm-beer-and-its-carbon-neutral</link>
			</item>
	<item>
		<title>Are you greenwashing or green winning?</title>
		<description><![CDATA[So who do you think are the winners and the losers (washers) when it comes to green business credentials?
 According to a green washers and green winners survey, Marks and Spencer is considered to be the FTSE100 company with the most favourable green business credentials. 
 Tesco, on the other hand, was ranked as one [...]]]></description>
		<link>http://www.carbon-neutral-copy.co.uk/blog/index.php/green-public-relations/are-you-greenwashing-or-green-winning</link>
			</item>
</channel>
</rss>
