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	<title>The Carbon Neutral Copy Blog</title>
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	<pubDate>Wed, 04 Feb 2009 15:22:08 +0000</pubDate>
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		<title>A perfect example of greenwashing</title>
		<link>http://www.carbon-neutral-copy.co.uk/blog/index.php/green-marketing/a-perfect-example-of-greenwashing</link>
		<comments>http://www.carbon-neutral-copy.co.uk/blog/index.php/green-marketing/a-perfect-example-of-greenwashing#comments</comments>
		<pubDate>Wed, 04 Feb 2009 15:20:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[environmental claims]]></category>

		<category><![CDATA[greenwashing]]></category>

		<guid isPermaLink="false">http://www.carbon-neutral-copy.co.uk/blog/index.php/green-marketing/a-perfect-example-of-greenwashing</guid>
		<description><![CDATA[In talking to clients about the perils of greenwashing, I&#8217;m often asked for examples of environmental / eco claims that just don&#8217;t stack up.
Well, one bus journey and an ill-advised poster campaign later, I have the perfect example of greenwashing.
The offending advert was for an independent food retailer, which claimed only to source local produce [...]]]></description>
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		<item>
		<title>Are your business practices a green PR triumph or a disaster in the making?</title>
		<link>http://www.carbon-neutral-copy.co.uk/blog/index.php/green-public-relations/are-your-business-practices-a-green-pr-triumph-or-a-disaster-in-the-making</link>
		<comments>http://www.carbon-neutral-copy.co.uk/blog/index.php/green-public-relations/are-your-business-practices-a-green-pr-triumph-or-a-disaster-in-the-making#comments</comments>
		<pubDate>Fri, 17 Oct 2008 10:50:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[green pr]]></category>

		<category><![CDATA[green pr disaster]]></category>

		<category><![CDATA[greenwashing]]></category>

		<category><![CDATA[pr disaster]]></category>

		<guid isPermaLink="false">http://www.carbon-neutral-copy.co.uk/blog/index.php/uncategorized/are-your-business-practices-a-green-pr-triumph-or-a-disaster-in-the-making</guid>
		<description><![CDATA[Starbucks found itself in hot water recently after The Sun discovered a policy in existence that flies in the face of the company’s claimed green credentials. 
 The newspaper revealed that in excess of 20 million litres of water are wasted by the global coffee giant every single day because it insists that staff leave [...]]]></description>
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		</item>
		<item>
		<title>Marketing your green business</title>
		<link>http://www.carbon-neutral-copy.co.uk/blog/index.php/green-marketing/marketing-your-green-business</link>
		<comments>http://www.carbon-neutral-copy.co.uk/blog/index.php/green-marketing/marketing-your-green-business#comments</comments>
		<pubDate>Thu, 12 Jun 2008 13:42:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.carbon-neutral-copy.co.uk/blog/?p=14</guid>
		<description><![CDATA[Socially and environmentally responsible business is great for the environment and can also be good for business.  
Genuine green businesses offering environmentally friendly products and services have huge potential for growth as more and more consumers make purchasing decisions based on environmental impact.
But in a world of increasing consumer cynicism and intolerance of green [...]]]></description>
		<wfw:commentRss>http://www.carbon-neutral-copy.co.uk/blog/index.php/green-marketing/marketing-your-green-business/feed</wfw:commentRss>
		</item>
		<item>
		<title>What a triumph!  Supporting women and the environment</title>
		<link>http://www.carbon-neutral-copy.co.uk/blog/index.php/general-copywriting-blog/what-a-triumph-supporting-women-and-the-environment</link>
		<comments>http://www.carbon-neutral-copy.co.uk/blog/index.php/general-copywriting-blog/what-a-triumph-supporting-women-and-the-environment#comments</comments>
		<pubDate>Thu, 22 May 2008 13:05:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.carbon-neutral-copy.co.uk/blog/?p=13</guid>
		<description><![CDATA[Ladies, ladies.  When it comes to lingerie shopping, you can forget gel padding and multi-way straps – they’re soooo last year.   
On top of every twenty-first century woman’s list of bra must-haves in 2008 should be the ability to power an iPod.  
And thanks to the international lingerie brand, Triumph, it’s [...]]]></description>
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		</item>
		<item>
		<title>The accidental entrepreneur – beer bottles land Chinese farmer in hot water</title>
		<link>http://www.carbon-neutral-copy.co.uk/blog/index.php/general-copywriting-blog/the-accidental-entrepreneurbeer-bottles-land-chinese-farmer-in-hot-water</link>
		<comments>http://www.carbon-neutral-copy.co.uk/blog/index.php/general-copywriting-blog/the-accidental-entrepreneurbeer-bottles-land-chinese-farmer-in-hot-water#comments</comments>
		<pubDate>Thu, 15 May 2008 13:45:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.carbon-neutral-copy.co.uk/blog/?p=12</guid>
		<description><![CDATA[As Ma Yanjun drained the dregs of his sixty-sixth bottle of beer, there was probably nothing further from his mind than hitting the international headlines for what he chose to do with the collection of beer bottles that his taste for lager had accrued.
Ma Yanjun had a problem – a lack of hot water to [...]]]></description>
		<wfw:commentRss>http://www.carbon-neutral-copy.co.uk/blog/index.php/general-copywriting-blog/the-accidental-entrepreneurbeer-bottles-land-chinese-farmer-in-hot-water/feed</wfw:commentRss>
		</item>
		<item>
		<title>Brand power: the Rocky Road to ice cream love</title>
		<link>http://www.carbon-neutral-copy.co.uk/blog/index.php/general-copywriting-blog/brand-power-the-rocky-road-to-ice-cream-love</link>
		<comments>http://www.carbon-neutral-copy.co.uk/blog/index.php/general-copywriting-blog/brand-power-the-rocky-road-to-ice-cream-love#comments</comments>
		<pubDate>Thu, 08 May 2008 13:59:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.carbon-neutral-copy.co.uk/blog/?p=11</guid>
		<description><![CDATA[ Who’d have thought that the strength of a brand and a few chocolate fishes could transform my dislike of ice cream into a full-blown, cool and creamy love affair?
Having spent an entire summer working in a path-lab testing ice cream for the bacteria that cause food poisoning, it’s fair to say that I went [...]]]></description>
		<wfw:commentRss>http://www.carbon-neutral-copy.co.uk/blog/index.php/general-copywriting-blog/brand-power-the-rocky-road-to-ice-cream-love/feed</wfw:commentRss>
		</item>
		<item>
		<title>Save the planet, send a greeting card</title>
		<link>http://www.carbon-neutral-copy.co.uk/blog/index.php/general-copywriting-blog/save-the-planet-send-a-greeting-card</link>
		<comments>http://www.carbon-neutral-copy.co.uk/blog/index.php/general-copywriting-blog/save-the-planet-send-a-greeting-card#comments</comments>
		<pubDate>Tue, 06 May 2008 19:57:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.carbon-neutral-copy.co.uk/blog/?p=10</guid>
		<description><![CDATA[Well I’m a little late in blogging about this one as it’s been a hectic week but trust me, I’m as dumbfounded now as I was at around 9:20pm last Wednesday when ‘Team Renaissance’ from The Apprentice announced their killer idea to take the greeting card industry by storm.
 It might have occurred a week [...]]]></description>
		<wfw:commentRss>http://www.carbon-neutral-copy.co.uk/blog/index.php/general-copywriting-blog/save-the-planet-send-a-greeting-card/feed</wfw:commentRss>
		</item>
		<item>
		<title>Monkey business - Greenpeace turns the tables on top PR agencies</title>
		<link>http://www.carbon-neutral-copy.co.uk/blog/index.php/green-public-relations/monkey-businessgreenpeace-turns-the-tables-on-top-pr-agencies</link>
		<comments>http://www.carbon-neutral-copy.co.uk/blog/index.php/green-public-relations/monkey-businessgreenpeace-turns-the-tables-on-top-pr-agencies#comments</comments>
		<pubDate>Fri, 25 Apr 2008 12:43:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Public relations]]></category>

		<guid isPermaLink="false">http://www.carbon-neutral-copy.co.uk/blog/?p=9</guid>
		<description><![CDATA[I’ve just been reading in PR Week how three big names in the PR industry this week became the ‘recipients’ of the kind of PR stunt they’re usually involved in planning and executing.
 Ogilvy, Lexis PR and JCPR were, I would imagine, slightly taken aback when an orang-utang dropped in to each of their London [...]]]></description>
		<wfw:commentRss>http://www.carbon-neutral-copy.co.uk/blog/index.php/green-public-relations/monkey-businessgreenpeace-turns-the-tables-on-top-pr-agencies/feed</wfw:commentRss>
		</item>
		<item>
		<title>Farting cows – hot air or a real threat to the environment?</title>
		<link>http://www.carbon-neutral-copy.co.uk/blog/index.php/environment-blog/farting-cows-hot-air-or-a-real-threat-to-the-environment</link>
		<comments>http://www.carbon-neutral-copy.co.uk/blog/index.php/environment-blog/farting-cows-hot-air-or-a-real-threat-to-the-environment#comments</comments>
		<pubDate>Wed, 23 Apr 2008 21:17:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Environment]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.carbon-neutral-copy.co.uk/blog/?p=8</guid>
		<description><![CDATA[Save the planet – become a vegetarian!
Well that’s according to Sir Paul McCartney anyway.
If Macca is to be believed, we need to become a nation (world?) of carrot-munchers in order to tackle climate change.
OK, so it’s slightly flippant of me to refer to vegetarianism as carrot-munching (I was, after all, one myself until the smell [...]]]></description>
		<wfw:commentRss>http://www.carbon-neutral-copy.co.uk/blog/index.php/environment-blog/farting-cows-hot-air-or-a-real-threat-to-the-environment/feed</wfw:commentRss>
		</item>
		<item>
		<title>Mmmmm, beer - and it&#8217;s carbon neutral!</title>
		<link>http://www.carbon-neutral-copy.co.uk/blog/index.php/general-copywriting-blog/mmmmm-beer-and-its-carbon-neutral</link>
		<comments>http://www.carbon-neutral-copy.co.uk/blog/index.php/general-copywriting-blog/mmmmm-beer-and-its-carbon-neutral#comments</comments>
		<pubDate>Tue, 22 Apr 2008 08:55:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Add new tag]]></category>

		<category><![CDATA[eco products]]></category>

		<category><![CDATA[environmentally friendly products]]></category>

		<category><![CDATA[green beer]]></category>

		<category><![CDATA[green products]]></category>

		<guid isPermaLink="false">http://www.carbon-neutral-copy.co.uk/blog/?p=7</guid>
		<description><![CDATA[Well it&#8217;s good news today for those of us who enjoy a drop of the brown stuff every now and again and are always on the lookout for environmentally friendly products.
Adnams brewery announced today that it has launched the UK&#8217;s first carbon neutral beer.  &#8216;East Green&#8217;, as it is called, apparently has less than [...]]]></description>
		<wfw:commentRss>http://www.carbon-neutral-copy.co.uk/blog/index.php/general-copywriting-blog/mmmmm-beer-and-its-carbon-neutral/feed</wfw:commentRss>
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