Public relations

Are your business practices a green PR triumph or a disaster in the making?

Starbucks found itself in hot water recently after The Sun discovered a policy in existence that flies in the face of the company’s claimed green credentials.
The newspaper revealed that in excess of 20 million litres of water are wasted by the global coffee giant every single day because it insists that staff leave […]

Monkey business - Greenpeace turns the tables on top PR agencies

I’ve just been reading in PR Week how three big names in the PR industry this week became the ‘recipients’ of the kind of PR stunt they’re usually involved in planning and executing.
Ogilvy, Lexis PR and JCPR were, I would imagine, slightly taken aback when an orang-utang dropped in to each of their London […]

Are you greenwashing or green winning?

So who do you think are the winners and the losers (washers) when it comes to green business credentials?
According to a green washers and green winners survey, Marks and Spencer is considered to be the FTSE100 company with the most favourable green business credentials.
Tesco, on the other hand, was ranked as one […]

Green PR - fact or fiction?

These days it seems that not a day passes by without some reference to the environment and global warming in the media.
And with PR consultants (myself included) banging on about ‘piggy-backing’ on topical news and issues, it’s easy to see why many businesses are tempted to jump on the green bandwagon, labelling their goods and […]