Marketing

A perfect example of greenwashing

In talking to clients about the perils of greenwashing, I’m often asked for examples of environmental / eco claims that just don’t stack up.
Well, one bus journey and an ill-advised poster campaign later, I have the perfect example of greenwashing.
The offending advert was for an independent food retailer, which claimed only to source local produce […]

Marketing your green business

Socially and environmentally responsible business is great for the environment and can also be good for business.
Genuine green businesses offering environmentally friendly products and services have huge potential for growth as more and more consumers make purchasing decisions based on environmental impact.
But in a world of increasing consumer cynicism and intolerance of green […]

Farting cows – hot air or a real threat to the environment?

Save the planet – become a vegetarian!
Well that’s according to Sir Paul McCartney anyway.
If Macca is to be believed, we need to become a nation (world?) of carrot-munchers in order to tackle climate change.
OK, so it’s slightly flippant of me to refer to vegetarianism as carrot-munching (I was, after all, one myself until the smell […]

Green marketing - getting it right

I read an article this morning in Profile (the magazine of the Chartered Institute of Public Relations), which reported findings of a recent study into consumer behaviour and the environment.
The research, conducted by Search Futures Observatory (SFO) found that up to 73% of consumers rank a brand’s environmental attributes as the third most important factor […]