General

What a triumph! Supporting women and the environment

Ladies, ladies. When it comes to lingerie shopping, you can forget gel padding and multi-way straps – they’re soooo last year.
On top of every twenty-first century woman’s list of bra must-haves in 2008 should be the ability to power an iPod.
And thanks to the international lingerie brand, Triumph, it’s […]

The accidental entrepreneur – beer bottles land Chinese farmer in hot water

As Ma Yanjun drained the dregs of his sixty-sixth bottle of beer, there was probably nothing further from his mind than hitting the international headlines for what he chose to do with the collection of beer bottles that his taste for lager had accrued.
Ma Yanjun had a problem – a lack of hot water to […]

Brand power: the Rocky Road to ice cream love

Who’d have thought that the strength of a brand and a few chocolate fishes could transform my dislike of ice cream into a full-blown, cool and creamy love affair?
Having spent an entire summer working in a path-lab testing ice cream for the bacteria that cause food poisoning, it’s fair to say that I went […]

Save the planet, send a greeting card

Well I’m a little late in blogging about this one as it’s been a hectic week but trust me, I’m as dumbfounded now as I was at around 9:20pm last Wednesday when ‘Team Renaissance’ from The Apprentice announced their killer idea to take the greeting card industry by storm.
It might have occurred a week […]

Mmmmm, beer - and it’s carbon neutral!

Well it’s good news today for those of us who enjoy a drop of the brown stuff every now and again and are always on the lookout for environmentally friendly products.
Adnams brewery announced today that it has launched the UK’s first carbon neutral beer. ‘East Green’, as it is called, apparently has less than […]

Green copywriting

Carbon Neutral Copy - the environmentally copywriting and small business public relations agency - is now live. Our approach is a reflection of our green business aspirations and our aim to minimise the impact our business has on the environment. We also wanted to provide small business owners with the choice of […]