April 2008

Monkey business - Greenpeace turns the tables on top PR agencies

I’ve just been reading in PR Week how three big names in the PR industry this week became the ‘recipients’ of the kind of PR stunt they’re usually involved in planning and executing.
Ogilvy, Lexis PR and JCPR were, I would imagine, slightly taken aback when an orang-utang dropped in to each of their London […]

Farting cows – hot air or a real threat to the environment?

Save the planet – become a vegetarian!
Well that’s according to Sir Paul McCartney anyway.
If Macca is to be believed, we need to become a nation (world?) of carrot-munchers in order to tackle climate change.
OK, so it’s slightly flippant of me to refer to vegetarianism as carrot-munching (I was, after all, one myself until the smell […]

Mmmmm, beer - and it’s carbon neutral!

Well it’s good news today for those of us who enjoy a drop of the brown stuff every now and again and are always on the lookout for environmentally friendly products.
Adnams brewery announced today that it has launched the UK’s first carbon neutral beer. ‘East Green’, as it is called, apparently has less than […]

Are you greenwashing or green winning?

So who do you think are the winners and the losers (washers) when it comes to green business credentials?
According to a green washers and green winners survey, Marks and Spencer is considered to be the FTSE100 company with the most favourable green business credentials.
Tesco, on the other hand, was ranked as one […]

Green PR - fact or fiction?

These days it seems that not a day passes by without some reference to the environment and global warming in the media.
And with PR consultants (myself included) banging on about ‘piggy-backing’ on topical news and issues, it’s easy to see why many businesses are tempted to jump on the green bandwagon, labelling their goods and […]

Green marketing - getting it right

I read an article this morning in Profile (the magazine of the Chartered Institute of Public Relations), which reported findings of a recent study into consumer behaviour and the environment.
The research, conducted by Search Futures Observatory (SFO) found that up to 73% of consumers rank a brand’s environmental attributes as the third most important factor […]

Green copywriting

Carbon Neutral Copy - the environmentally copywriting and small business public relations agency - is now live. Our approach is a reflection of our green business aspirations and our aim to minimise the impact our business has on the environment. We also wanted to provide small business owners with the choice of […]